AS-Motor highlights AriensCo EMEAA Gold Sponsorship at Service Dealer Awards 2026
AriensCo EMEAA continues its support for the UK dealer network
AriensCo EMEAA will once again support the Service Dealer Conference & Awards 2026 as an official Gold Sponsor. The event takes place on Thursday 3rd December 2026 at the Crowne Plaza in Stratford-upon-Avon and remains one of the UK’s most important industry events for the groundcare, garden machinery & outdoor power equipment sector.
The sponsorship is led by the AriensCo EMEAA organisation together with the UK department headed by General Manager Sam Lewis.
As the company behind both the AS-Motor and Ariens brands across Europe, the Middle East, Africa & the UK, AriensCo EMEAA continues investing heavily in dealer partnerships, professional support structures, product training & long-term market development.
The Service Dealer Awards align closely with this strategy by recognising the expertise, commitment & service quality of the professional dealer network.
AS-Motor continues to strengthen its position in specialist mowing
Within the AriensCo EMEAA portfolio, AS-Motor represents the specialist mowing segment for demanding terrain, high grass, steep slopes & remote-controlled mowing applications.
The German brand has established itself across the UK through practical engineering, durable construction & highly specialised mowing solutions for professional users.
AS-Motor machines are widely used by:
- Local authorities
- Contractors
- Rail infrastructure operators
- Solar park maintenance companies
- Landscape professionals
- Biodiversity & ecological mowing specialists
The current UK portfolio includes:
- Remote-controlled mowers for extreme slopes & hazardous terrain
- Ride-on mowers for rough-cut mowing applications
- Allmäher® high-grass mowers for dense vegetation management
- Professional lawn mowers for commercial landscape maintenance
Innovation remains a key focus for AS-Motor
AS-Motor continues expanding its remote-controlled mowing segment with new developments such as the AS 990 TAHR RC.
The machine has already attracted significant attention within the professional groundcare market due to its compact dimensions, extreme slope capability & focus on demanding commercial applications.
AS-Motor recently confirmed the machine as ready for series production while also documenting the official SOP series production start.
Further practical insights into the machine’s capabilities are showcased in the dedicated AS 990 TAHR RC expert case study.
AriensCo EMEAA combines multiple professional product segments
Alongside AS-Motor, AriensCo EMEAA also continues expanding the Ariens professional mowing portfolio throughout the UK.
This includes the continued growth of the Ariens Zero-Turn segment as well as the introduction of new commercial platforms such as the Ariens SUMMIT PRO Series.
Additional information regarding the latest Ariens commercial developments can be found in the dedicated SUMMIT PRO publication.
The combination of the Ariens & AS-Motor brands under the AriensCo EMEAA structure allows dealers to access multiple professional mowing solutions through one organisation while still maintaining clearly differentiated product positioning.
Dealer support remains central to the strategy
For AriensCo EMEAA, long-term dealer partnerships remain a core strategic priority.
The UK organisation continues investing in:
- Product demonstrations
- Technical training
- Aftersales support
- Spare parts logistics
- Sales enablement
- Professional application consulting
- Long-term dealer development
This commitment aligns closely with the wider objectives of the Service Dealer network and the professional dealer landscape across the UK.
The official announcement regarding the AriensCo EMEAA Gold Sponsorship can be viewed in the dedicated Service Dealer article.
Sam Lewis, General Manager at AriensCo UK, comments:
“The Service Dealer Awards are a fantastic opportunity to recognise the dedication and professionalism of dealers across our industry. At AriensCo, we’re proud to continue our support as a Gold Sponsor for the 2026 event, and to thank our dealers for their continued partnership and support. These awards celebrate the people who go above and beyond for their customers, and we’re delighted to help recognise their achievements.”
📍 AriensCo EMEAA, AS-Motor & Ariens look forward to welcoming dealers, partners & industry professionals to Stratford-upon-Avon in December 2026.
📸 Proud Gold Sponsor of #ServiceDealer26