AS-Motor – a family company

Our family business, AriensCo, with over 2,100 employees, is headquartered in Brillion, Wisconsin, just north of Chicago in the United States. It is currently managed in the fourth generation by Dan Ariens. The fifth generation is already actively involved in management as well. Founded in 1933, AriensCo is a quality manufacturer with a long tradition of uniting its manufacturing locations, brands and employees through its shared core values. Get to know our multi-brand company AriensCo and its family of brands better!

About AriensCo

AS-Motor joined the AriensCo family of brands in 2021 and is headquartered in Brillion, Wisconsin, USA. AriensCo is a family-owned, multi-brand company and an expert partner in the core segments of tall grass mowing, lawn care and snow removal. With strong local roots, AriensCo also has a strong global presence and employs 2,100 people worldwide. Led by 4th generation Dan Ariens, it unites production sites, brands and employees through shared values: We are honest, we are fair, we keep our promises, we respect individuals and encourage a thirst for knowledge. Our vision: Passionate people – Astounded customers.

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About AS-Motor

For 60 years AS-Motor has been a quality manufacturer of professional mowing solutions for high grass and slopes. Starting with the development of its own proprietary 2-stroke engine, AS-Motor has been on the cutting edge of the industry and today is a third-generation family-run enterprise committed to a sustainable and inclusive future. Here you will find interesting information concerning our company history and values.

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Made 90% of steel and recyclable parts and known for their durability and reliability, AS-Motor builds its machines to last. This means less consumer waste and a brighter future.

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Professional users around the world appreciate our robust, powerful, and durable products. We work in partnership with Sales Partners in 35 countries to be close to our customers.

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